Though participating in international motorsport (see Racing), Honda was having difficulty selling its automobiles in the United States. Built for Japanese buyers, Honda's small cars had failed to gain the interest of American buyers. Honda's first automobile imported to the United States was the N600, sold in Hawaii in 1969. In 1970, the car was imported to California and beyond, but its tiny 600 cc engine and minuscule dimensions made it very unpopular with the American public. Source:
en.wikipedia.org Honda Malaysia rides on its strong slogan ‘The Power of Dreams’. It is a bold statement that signifies the ever-changing and growing needs of the future. A future with better technology along with better value. Source:
honda.com.my Honda's "Safety for Everyone" commitment is a comprehensive approach based on providing customers with advanced safety features in each vehicle, regardless of size or price. In addition to dual-stage, dual-threshold front airbags, all Ridgeline models come equipped with side curtain airbags with rollover sensor; front side airbags, including passenger side airbag with an Occupant Position Detection System (OPDS) to prevent airbag deployment when a child or small stature adult is in the deployment path; anti-lock brakes (ABS); Vehicle Stability Assist (VSA) with Traction Control; and pedestrian safety features such as an energy-absorbing hood structure and hinges. Source:
accidentreconstruction.com
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Wednesday, July 15, 2009
Honda: Company
Honda is the world's preeminent maker of engines for automobiles, motorcycles, and power equipment, selling more than 21 million units globally in 2005. Honda engines are characterized by the same clean, quiet, fuel-efficient technology that is behind the company's unparalleled reputation for durability, quality, and reliability. Source:
forester.net Honda Aero will employ approximately 70 associates when the plant reaches its initial production plan of 200 engines per year within about one year of production startup. The company will invest approximately $27 million for construction of the headquarters and manufacturing facility, including equipment. Source:
sev.prnewswire.com In Asia, in addition to subsidiaries, many affiliates accounted for under the equity method manufacture and sell Honda-brand products. Operating income does not include income from these affiliates. Income from these affiliates is recorded as equity in income of affiliates and reflected in net income. Also, accounting terms of some of the affiliates differ from the Company's. Source:
markets.kiplinger.com
forester.net Honda Aero will employ approximately 70 associates when the plant reaches its initial production plan of 200 engines per year within about one year of production startup. The company will invest approximately $27 million for construction of the headquarters and manufacturing facility, including equipment. Source:
sev.prnewswire.com In Asia, in addition to subsidiaries, many affiliates accounted for under the equity method manufacture and sell Honda-brand products. Operating income does not include income from these affiliates. Income from these affiliates is recorded as equity in income of affiliates and reflected in net income. Also, accounting terms of some of the affiliates differ from the Company's. Source:
markets.kiplinger.com
Since its introduction as a
compact hatchback car in 1976, the Honda Accord has earned widespread acclaim as a leader in smart design, superb quality and world-class efficiency. In its 28-year history, the Accord has constantly re-invented itself, going from the original compact hatchback to today's mid-sized sedan and coupe. The seventh-generation Accord, released in 2003, once again raised the bar for performance, safety and value in its class with a highly efficient and powerful 3.0-liter, 240-horsepower VTEC V-6 engine, standard anti-lock brakes (ABS) and standard features such as tilt-telescoping steering, air conditioning, power windows, mirrors and door locks, and an AM/FM/CD stereo. In addition, the seventh-generation Accord was one of the first mid-sized sedans to bring luxury features such as a voice-activated navigation system, XM satellite radio and side curtain airbags to the premium mid-size segment.
Monday, July 13, 2009
Honda Marine BF225 Named Pacific Coast Sportfishing's "Best Outboard of 2009"
Pacific Coast Sportfishing magazine has named the Honda Marine BF225 horsepower (hp) outboard its "Best Outboard Engine of 2009." Unveiled in the publication's July issue, the "Best Of" list reveals the editorial team's favorite boats, motors, tackle, and anglers. "Unlike [consumer research company] J.D. Power & Associates, the PCS 'Best Of' list is more of a shoot-from-the-hip approach," said Drew Lawler, President and Editorial Director, Pacific Coast Sportfishing. "We went with what we knew and what we liked."
The award is an exceptional honor for Honda Marine. "On the heels of our fourth receipt of the J.D. Power award, being recognized by our peers in the boating industry is further testament to Honda Marine's commitment to producing an outstanding, high-quality outboard," said John Fulcher, senior manager, Honda Marine. "Our flagship BF225 has long been the crown jewel in Honda Marine's stable of award-winning four-stroke outboards, and we're grateful to the Pacific Coast Sportfishing family for this honor."
Ideal for pontoons, large sport fishing and cruising boats, and commercial applications, the advanced technology of these high-horsepower (hp) engines delivers a perfect balance of power, torque, and fuel economy in any environment. Honda-exclusive technologies such as VTEC™, BLAST, and Lean Burn Control contribute to the engines' outstanding performance and fuel efficiency, while a best-in-class 90-amp alternator provides ample battery charging (60 amps) for multiple electronic accessories.
The BF225 is available in 20-, 25- and 30-inch shaft models, while the BF200 is offered in 20-inch and 25-inch shaft lengths. All new Honda outboard engines sold for recreational use offer an industry-best True 5-year, non-declining limited factory warranty that is the same on the last day as it is on the first.
Honda Marine pioneered four-stroke engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states
The award is an exceptional honor for Honda Marine. "On the heels of our fourth receipt of the J.D. Power award, being recognized by our peers in the boating industry is further testament to Honda Marine's commitment to producing an outstanding, high-quality outboard," said John Fulcher, senior manager, Honda Marine. "Our flagship BF225 has long been the crown jewel in Honda Marine's stable of award-winning four-stroke outboards, and we're grateful to the Pacific Coast Sportfishing family for this honor."
Ideal for pontoons, large sport fishing and cruising boats, and commercial applications, the advanced technology of these high-horsepower (hp) engines delivers a perfect balance of power, torque, and fuel economy in any environment. Honda-exclusive technologies such as VTEC™, BLAST, and Lean Burn Control contribute to the engines' outstanding performance and fuel efficiency, while a best-in-class 90-amp alternator provides ample battery charging (60 amps) for multiple electronic accessories.
The BF225 is available in 20-, 25- and 30-inch shaft models, while the BF200 is offered in 20-inch and 25-inch shaft lengths. All new Honda outboard engines sold for recreational use offer an industry-best True 5-year, non-declining limited factory warranty that is the same on the last day as it is on the first.
Honda Marine pioneered four-stroke engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states
Nearly Every Honda Model Meets "Cash for Clunkers" Fuel Economy Requirements
With one of the most fuel-efficient vehicle lineups in the industry, nearly every new Honda model will help customers qualify for a federal "Cash for Clunkers" credit, American Honda Motor Co., Inc., announced today.
Depending on the trade-in vehicle, customers will be able to choose one or more of Honda's diverse model line including the Ridgeline pickup, its most-rugged vehicle; the Accord, Honda's best-selling U.S. model; and the all-new Insight, the most-affordable hybrid in the United States.
"You don't really need a complicated chart to find a qualifying vehicle at a Honda dealer," said John Mendel, executive vice president of American Honda Motor Co., Inc. "We hope that this program will help consumers make the move into vehicles that are easier on both their wallets and the environment."
The federal Consumer Assistance to Recycle and Save Act of 2009 was enacted on June 24 of this year. More commonly referred to as "Cash for Clunkers," this program is designed to stimulate vehicle sales and reduce overall fuel use by providing up to a $4,500 credit to consumers who trade in their current eligible vehicle for one that achieves greater fuel economy.
The only vehicles in the Honda lineup that will not qualify for a credit are the limited-production S2000 roadster, the Accord V6 Coupe with manual transmission and the FCX Clarity fuel cell vehicle (the latter is excluded by the program's five year lease requirement).
The National Highway Transportation Safety Administration is expected to issue final rules for program implementation by July 23. Further detail on the federal program can be found on the U.S. Department of Transportation's web site at http://www.cars.gov.
Honda cars that have a combined EPA fuel-economy rating of 22 MPG or more and may be eligible for payments under this program include1:
2009 Fit - All models
2010 Insight - All models
2009 Civic - All models
2009 Accord - All models except V6 Coupe with manual transmission
Honda category 1 trucks that have a combined EPA fuel-economy rating of 18 MPG or more and may be eligible for a credit under this program include:
2009 CR-V - All models
2009 Element - All models
2009 - 2010 Pilot - All models including 2WD and 4WD
2009 - 2010 Odyssey - All models
Honda category 2 trucks that have a combined EPA fuel-economy rating of 15 MPG or more and may be eligible for a credit under this program include:
2009 Ridgeline - All models
For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
1NHTSA has not yet adopted rules for the CARS program, but is expected to do so by July 23, 2009. It is Honda's understanding, based on information currently available to it, that the purchase or lease of the listed Honda models will qualify for a credit under the program if the customer trades-in a qualified clunker.
Depending on the trade-in vehicle, customers will be able to choose one or more of Honda's diverse model line including the Ridgeline pickup, its most-rugged vehicle; the Accord, Honda's best-selling U.S. model; and the all-new Insight, the most-affordable hybrid in the United States.
"You don't really need a complicated chart to find a qualifying vehicle at a Honda dealer," said John Mendel, executive vice president of American Honda Motor Co., Inc. "We hope that this program will help consumers make the move into vehicles that are easier on both their wallets and the environment."
The federal Consumer Assistance to Recycle and Save Act of 2009 was enacted on June 24 of this year. More commonly referred to as "Cash for Clunkers," this program is designed to stimulate vehicle sales and reduce overall fuel use by providing up to a $4,500 credit to consumers who trade in their current eligible vehicle for one that achieves greater fuel economy.
The only vehicles in the Honda lineup that will not qualify for a credit are the limited-production S2000 roadster, the Accord V6 Coupe with manual transmission and the FCX Clarity fuel cell vehicle (the latter is excluded by the program's five year lease requirement).
The National Highway Transportation Safety Administration is expected to issue final rules for program implementation by July 23. Further detail on the federal program can be found on the U.S. Department of Transportation's web site at http://www.cars.gov.
Honda cars that have a combined EPA fuel-economy rating of 22 MPG or more and may be eligible for payments under this program include1:
2009 Fit - All models
2010 Insight - All models
2009 Civic - All models
2009 Accord - All models except V6 Coupe with manual transmission
Honda category 1 trucks that have a combined EPA fuel-economy rating of 18 MPG or more and may be eligible for a credit under this program include:
2009 CR-V - All models
2009 Element - All models
2009 - 2010 Pilot - All models including 2WD and 4WD
2009 - 2010 Odyssey - All models
Honda category 2 trucks that have a combined EPA fuel-economy rating of 15 MPG or more and may be eligible for a credit under this program include:
2009 Ridgeline - All models
For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
1NHTSA has not yet adopted rules for the CARS program, but is expected to do so by July 23, 2009. It is Honda's understanding, based on information currently available to it, that the purchase or lease of the listed Honda models will qualify for a credit under the program if the customer trades-in a qualified clunker.
Honda Commemorates 50 Years of Innovation in America
Honda (NYSE: HMC) today marked its first 50 years in America, commemorating the establishment of American Honda Motor Co., Inc., in a small Los Angeles storefront on June 11, 1959. Honda associates observed the occasion with a brief ceremony at the company's Torrance, Calif. headquarters.
"On behalf of the tens of thousands of Honda associates in America, past and present, we offer our deepest thanks to our customers for placing their trust in Honda over the past 50 years," said American Honda President & CEO Tetsuo Iwamura. "Today, in the face of new challenges, including the preservation of our environment, we renew our commitment to exceed the expectations of our customers and society."
Starting in 1959, with the fuel-efficient Honda 50 motorcycle, to the newly launched 2010 Honda Insight gas-electric hybrid vehicle, Honda has introduced new technologies and business strategies that have shaped the industry and the growth of Honda, including:
First automaker to meet U.S. Clean Air Act without a catalytic converter - Civic CVCC (1974)
First vehicle to top U.S. EPA list of most fuel efficient cars - Civic (1977)
First Japanese automaker to build motorcycles (1979) and automobiles (1982) in America - Marysville, Ohio*
First Japanese automaker to establish a luxury automobile brand -- Acura (1986)
First mass produced gas electric hybrid car introduced in America -- Insight (1999)
First government-certified hydrogen fuel cell vehicle -- FCX (2002)
Honda has steadily expanded its U.S. presence to encompass a broad range of products and operations. Today, Honda employs more than 27,000 U.S. associates engaged in the design, development, manufacturing, sale and servicing of Honda and Acura products including automobiles, motorcycles, ATVs, personal water craft, power equipment, and an advanced light jet.
Honda operates 10 U.S. manufacturing plants with two new plants under construction, along with 14 R&D facilities and more than 12 regional sales, parts and service, and finance offices around the country. The company's network of U.S. parts suppliers comprises 545 companies in 34 states with annual purchases exceeding $17.5 billion in 2008.
Honda History in America
American Honda was the first overseas subsidiary of Honda Motor Co., Ltd., established eleven years after HMC's inception as a small motorcycle manufacturer in Japan. Honda entered the U.S. market in 1959 with the step-through Honda 50 motorcycle and helped spur the dramatic growth of the U.S. motorcycle market, as it became the best-selling brand in America.
The introduction of the fuel-efficient Civic in 1973 paved the way for Honda's entry into the U.S. auto industry. As America faced the first oil crisis in 1973 and then the U.S. Clean Air Act tightened air emissions standards in 1975, Civic became both the first automobile to meet the Clean Air Act without the need for a catalytic converter and was ranked number one on the U.S. Environmental Protection Agency's first list of America's most fuel efficient cars (1977).
Based on its longstanding commitment to develop and build products close to the customer, Honda established research and development operations in America in 1975, and U.S. manufacturing in 1979, starting with production of motorcycles in Marysville, Ohio. Honda became the first Japanese automaker to build cars in America with the start of Accord production at the Marysville Auto Plant in November 1982. In May 2009, Honda reached the 15 million unit milestone in U.S. automobile production.
In 1986, the company expanded into the luxury automobile market with the creation of the Acura brand, the first luxury nameplate from a Japanese automaker. Acura earned a top rating in J.D. Power and Associates' Customer Satisfaction Index for four consecutive years (1986-1989).
In the 1990s, Honda introduced the U.S. automobile industry's first low-emissions vehicles, meeting challenging new emissions requirements in California while also enhancing fuel efficiency. In 1999, Honda introduced America's first mass production hybrid vehicle, the Insight, followed in 2002 by the Honda FCX, the first fuel cell vehicle certified by the U.S. government for daily use and the first to be placed in the hands of an individual consumer.
In 2008, the company began leasing its next-generation FCX Clarity fuel cell sedan, the industry's most advanced zero-emissions vehicle. In March 2009 Honda introduced the 2010 Honda Insight, America's most affordable hybrid, with plans to launch another all-new hybrid within the next several years based on the company's sporty CR-Z hybrid concept vehicle.
"Looking to the future, we are committed to advancing Honda's legacy of environmental leadership to help address the twin challenges of global climate change and energy sustainability," said Iwamura. "Along with a renewed focus on quality, we begin our next fifty years by accelerating our efforts to develop and deploy new technologies that put Honda at the forefront of this global challenge, to create a cleaner and more sustainable future for generations to come."
"On behalf of the tens of thousands of Honda associates in America, past and present, we offer our deepest thanks to our customers for placing their trust in Honda over the past 50 years," said American Honda President & CEO Tetsuo Iwamura. "Today, in the face of new challenges, including the preservation of our environment, we renew our commitment to exceed the expectations of our customers and society."
Starting in 1959, with the fuel-efficient Honda 50 motorcycle, to the newly launched 2010 Honda Insight gas-electric hybrid vehicle, Honda has introduced new technologies and business strategies that have shaped the industry and the growth of Honda, including:
First automaker to meet U.S. Clean Air Act without a catalytic converter - Civic CVCC (1974)
First vehicle to top U.S. EPA list of most fuel efficient cars - Civic (1977)
First Japanese automaker to build motorcycles (1979) and automobiles (1982) in America - Marysville, Ohio*
First Japanese automaker to establish a luxury automobile brand -- Acura (1986)
First mass produced gas electric hybrid car introduced in America -- Insight (1999)
First government-certified hydrogen fuel cell vehicle -- FCX (2002)
Honda has steadily expanded its U.S. presence to encompass a broad range of products and operations. Today, Honda employs more than 27,000 U.S. associates engaged in the design, development, manufacturing, sale and servicing of Honda and Acura products including automobiles, motorcycles, ATVs, personal water craft, power equipment, and an advanced light jet.
Honda operates 10 U.S. manufacturing plants with two new plants under construction, along with 14 R&D facilities and more than 12 regional sales, parts and service, and finance offices around the country. The company's network of U.S. parts suppliers comprises 545 companies in 34 states with annual purchases exceeding $17.5 billion in 2008.
Honda History in America
American Honda was the first overseas subsidiary of Honda Motor Co., Ltd., established eleven years after HMC's inception as a small motorcycle manufacturer in Japan. Honda entered the U.S. market in 1959 with the step-through Honda 50 motorcycle and helped spur the dramatic growth of the U.S. motorcycle market, as it became the best-selling brand in America.
The introduction of the fuel-efficient Civic in 1973 paved the way for Honda's entry into the U.S. auto industry. As America faced the first oil crisis in 1973 and then the U.S. Clean Air Act tightened air emissions standards in 1975, Civic became both the first automobile to meet the Clean Air Act without the need for a catalytic converter and was ranked number one on the U.S. Environmental Protection Agency's first list of America's most fuel efficient cars (1977).
Based on its longstanding commitment to develop and build products close to the customer, Honda established research and development operations in America in 1975, and U.S. manufacturing in 1979, starting with production of motorcycles in Marysville, Ohio. Honda became the first Japanese automaker to build cars in America with the start of Accord production at the Marysville Auto Plant in November 1982. In May 2009, Honda reached the 15 million unit milestone in U.S. automobile production.
In 1986, the company expanded into the luxury automobile market with the creation of the Acura brand, the first luxury nameplate from a Japanese automaker. Acura earned a top rating in J.D. Power and Associates' Customer Satisfaction Index for four consecutive years (1986-1989).
In the 1990s, Honda introduced the U.S. automobile industry's first low-emissions vehicles, meeting challenging new emissions requirements in California while also enhancing fuel efficiency. In 1999, Honda introduced America's first mass production hybrid vehicle, the Insight, followed in 2002 by the Honda FCX, the first fuel cell vehicle certified by the U.S. government for daily use and the first to be placed in the hands of an individual consumer.
In 2008, the company began leasing its next-generation FCX Clarity fuel cell sedan, the industry's most advanced zero-emissions vehicle. In March 2009 Honda introduced the 2010 Honda Insight, America's most affordable hybrid, with plans to launch another all-new hybrid within the next several years based on the company's sporty CR-Z hybrid concept vehicle.
"Looking to the future, we are committed to advancing Honda's legacy of environmental leadership to help address the twin challenges of global climate change and energy sustainability," said Iwamura. "Along with a renewed focus on quality, we begin our next fifty years by accelerating our efforts to develop and deploy new technologies that put Honda at the forefront of this global challenge, to create a cleaner and more sustainable future for generations to come."
2009 Honda Cars
Click on any new Honda model name for more detailed Honda information, pictures, specs and reviews.
All CategoriesConvertiblesCoupesSedansSports CarsSUVsTrucksVans
2009 Honda Accord Coupe
4.4 stars (47)
MSRP$22,405 - $31,155InvoiceNot Available
2009 Honda Accord Sedan
3.8 stars (95)
MSRP$20,905 - $30,905InvoiceNot Available
2009 Honda Civic Coupe
3.7 stars (24)
MSRP$15,305 - $23,655InvoiceNot Available
2009 Honda Civic GX
4.6 stars (5)
MSRP$25,190InvoiceNot Available
2009 Honda Civic Hybrid
4.5 stars (34)
MSRP$23,650 - $26,850InvoiceNot Available
2009 Honda Civic Sedan
3.7 stars (55)
MSRP$15,505 - $23,655InvoiceNot Available
2009 Honda Civic Si Coupe
4.5 stars (15)
MSRP$21,905 - $24,105InvoiceNot Available
2009 Honda Civic Si Sedan
4.7 stars (21)
MSRP$22,105 - $24,305InvoiceNot Available
2009 Honda CR-V
4.4 stars (46)
MSRP$21,245 - $28,945InvoiceNot Available
2009 Honda Element
4 stars (19)
MSRP$20,275 - $25,770InvoiceNot Available
2009 Honda Fit
4.5 stars (68)
MSRP$14,750 - $18,960InvoiceNot Available
2009 Honda Odyssey
4.4 stars (25)
MSRP$26,355 - $41,105InvoiceNot Available
2009 Honda Pilot
4.4 stars (37)
MSRP$27,695 - $40,095InvoiceNot Available
2009 Honda Ridgeline
4.3 stars (19)
MSRP$28,200 - $36,530InvoiceNot Available
2009 Honda S2000
5 stars (12)
MSRP$34,995 - $37,995InvoiceNot Available
All CategoriesConvertiblesCoupesSedansSports CarsSUVsTrucksVans
2009 Honda Accord Coupe
4.4 stars (47)
MSRP$22,405 - $31,155InvoiceNot Available
2009 Honda Accord Sedan
3.8 stars (95)
MSRP$20,905 - $30,905InvoiceNot Available
2009 Honda Civic Coupe
3.7 stars (24)
MSRP$15,305 - $23,655InvoiceNot Available
2009 Honda Civic GX
4.6 stars (5)
MSRP$25,190InvoiceNot Available
2009 Honda Civic Hybrid
4.5 stars (34)
MSRP$23,650 - $26,850InvoiceNot Available
2009 Honda Civic Sedan
3.7 stars (55)
MSRP$15,505 - $23,655InvoiceNot Available
2009 Honda Civic Si Coupe
4.5 stars (15)
MSRP$21,905 - $24,105InvoiceNot Available
2009 Honda Civic Si Sedan
4.7 stars (21)
MSRP$22,105 - $24,305InvoiceNot Available
2009 Honda CR-V
4.4 stars (46)
MSRP$21,245 - $28,945InvoiceNot Available
2009 Honda Element
4 stars (19)
MSRP$20,275 - $25,770InvoiceNot Available
2009 Honda Fit
4.5 stars (68)
MSRP$14,750 - $18,960InvoiceNot Available
2009 Honda Odyssey
4.4 stars (25)
MSRP$26,355 - $41,105InvoiceNot Available
2009 Honda Pilot
4.4 stars (37)
MSRP$27,695 - $40,095InvoiceNot Available
2009 Honda Ridgeline
4.3 stars (19)
MSRP$28,200 - $36,530InvoiceNot Available
2009 Honda S2000
5 stars (12)
MSRP$34,995 - $37,995InvoiceNot Available
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Honda to Begin Sales of Very Light Jet – “HondaJet”
OSHKOSH, WIS, U.S.A., July 25, 2006– Honda announced plans to enter the innovative HondaJet in the growing verylight jet market, with the process of accepting sales orders expected to begin in the U.S. in fall 2006. Toward this goal, Honda will establish a new U.S. company to hold FAA type certification and production certification. Honda’s goal is to complete type certification in about 3-4 years, followed by the start of production in the U.S.
Making the announcement at the Experimental Aircraft Association (EAA) AirVenture 2006, the world’s largest annual aviation gathering, Honda also revealed plans to form a business alliance with Piper Aircraft, Inc. to collaborate on sales and service, and to explore opportunities in engineering and other areas within general and business aviation.
Honda and Piper will provide a new level of sales and service to meet the needs of jet customers with the goal of setting a higher standard for the quality of the ownership experience. No specific details regarding additional collaboration were announced.
“Aviation has been an important dream of Honda for more than four decades,” said Satoshi Toshida, senior managing director of Honda Motor Co., Ltd. “Our goal is consistent with the philosophy of other Honda products -- to provide convenient and efficient transportation that will make people’s lives better. We are excited now to enter a new dimension of mobility.”
“In Piper we believe we have a partner we can collaborate with in our effort to bring new value to customers in the very light jet market,” said Toshida.
“Honda is a company with a rich heritage of bringing high quality, innovative products to market,” said James K. Bass, president and CEO of Piper Aircraft, Inc. “This business alliance is a perfect fit given the commitment both Piper and Honda have to providing our respective customers with world class products and services. Piper is very excited about this alliance and the way it complements our vision for the future.”
HondaJet features several innovations that help it achieve far better fuel efficiency, larger cabin and luggage space and higher cruise speed than conventional aircraft in its class. The announcement to commercialize HondaJet comes one year after the plane made its world public debut at EAA AirVenture 2005 in Oshkosh, Wis.
The result of 20 years of aviation research, key HondaJet innovations include a patented over-the-wing engine-mount configuration, a natural-laminar flow (NLF) wing and fuselage nose, and an advanced all-composite fuselage structure.
“We want to create new value within the aviation market through the unique new design of HondaJet,” said Michimasa Fujino, HondaJet project leader and vice president of Honda R&D Americas, Inc. “Our goal is to deliver three key attributes – performance, quality and comfort – beyond what people currently expect from light business jets.”
HondaJet’s NLF wing and NLF fuselage nose were developed through extensive analyses and wind-tunnel testing. These designs help HondaJet achieve low drag. HondaJet’s patented over-the-wing engine-mount configuration helps eliminate the need for a structure to mount the engines to the rear fuselage, maximizing space in the fuselage for passengers and luggage. Further, by determining the optimal position for the engines, the over-the-wing mount actually reduces drag at high speed to improve fuel efficiency.
The advanced all-composite fuselage structure consists of a combination of honeycomb sandwich structure and co-cured stiffened panels. It was developed to reduce weight and manufacturing costs. This aircraft is also outfitted with a state-of-the-art all-glass flight deck with an integrated avionics system that displays all information digitally on a high resolution flat display, and also has an autopilot function.
HondaJet – Main Specifications
Seating 7 (2 crew + 5 passengers or 1 + 6)
Engine GE-Honda HF118 Turbofan Engine- × 2
Length × width × height 12.7× 12.2 × 4.1 m (41.7 × 39.9 × 13.2 ft)
Maximum speed 778 km/hr (420 knots)
Operational ceiling 12,497 m (41,000 ft)
Range 2,037 km (1,100 nm)
To date the prototype six-to-seven seat HondaJet has completed more than 240 hours of flight-testing since December 2003. So far, the prototype HondaJet has achieved an altitude of 43,000 feet and a speed of 412 knots and is on course to meet or exceed all of its design specifications.
Piper Aircraft, Inc., headquartered in Vero Beach, Fla., is the only general aviation manufacturer to offer a complete line of aircraft for every general aviation mission, from trainers and high-performance aircraft for personal and business use to turbine-powered business aircraft. In its 70-year history, Piper has produced more than 144,000 aircraft and developed more than 180 different models. Piper covers the global marketplace with 80 sales and service centers worldwide.
Honda is one of the world's leading producers of mobility products including its diverse line-up of automobiles, motorcycles and ATVs, power products, marine engines and personal watercraft. Honda is the world's preeminent engine-maker, with annual worldwide production of more than 20 million engines. On a global basis, Honda has more than 130 manufacturing facilities in 29 nations.
Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda now employs more than 28,000 Americans in the design, manufacture and marketing of its products in America. Honda currently builds products in 13 manufacturing plants in North America, with three major R&D centers in the U.S.
Making the announcement at the Experimental Aircraft Association (EAA) AirVenture 2006, the world’s largest annual aviation gathering, Honda also revealed plans to form a business alliance with Piper Aircraft, Inc. to collaborate on sales and service, and to explore opportunities in engineering and other areas within general and business aviation.
Honda and Piper will provide a new level of sales and service to meet the needs of jet customers with the goal of setting a higher standard for the quality of the ownership experience. No specific details regarding additional collaboration were announced.
“Aviation has been an important dream of Honda for more than four decades,” said Satoshi Toshida, senior managing director of Honda Motor Co., Ltd. “Our goal is consistent with the philosophy of other Honda products -- to provide convenient and efficient transportation that will make people’s lives better. We are excited now to enter a new dimension of mobility.”
“In Piper we believe we have a partner we can collaborate with in our effort to bring new value to customers in the very light jet market,” said Toshida.
“Honda is a company with a rich heritage of bringing high quality, innovative products to market,” said James K. Bass, president and CEO of Piper Aircraft, Inc. “This business alliance is a perfect fit given the commitment both Piper and Honda have to providing our respective customers with world class products and services. Piper is very excited about this alliance and the way it complements our vision for the future.”
HondaJet features several innovations that help it achieve far better fuel efficiency, larger cabin and luggage space and higher cruise speed than conventional aircraft in its class. The announcement to commercialize HondaJet comes one year after the plane made its world public debut at EAA AirVenture 2005 in Oshkosh, Wis.
The result of 20 years of aviation research, key HondaJet innovations include a patented over-the-wing engine-mount configuration, a natural-laminar flow (NLF) wing and fuselage nose, and an advanced all-composite fuselage structure.
“We want to create new value within the aviation market through the unique new design of HondaJet,” said Michimasa Fujino, HondaJet project leader and vice president of Honda R&D Americas, Inc. “Our goal is to deliver three key attributes – performance, quality and comfort – beyond what people currently expect from light business jets.”
HondaJet’s NLF wing and NLF fuselage nose were developed through extensive analyses and wind-tunnel testing. These designs help HondaJet achieve low drag. HondaJet’s patented over-the-wing engine-mount configuration helps eliminate the need for a structure to mount the engines to the rear fuselage, maximizing space in the fuselage for passengers and luggage. Further, by determining the optimal position for the engines, the over-the-wing mount actually reduces drag at high speed to improve fuel efficiency.
The advanced all-composite fuselage structure consists of a combination of honeycomb sandwich structure and co-cured stiffened panels. It was developed to reduce weight and manufacturing costs. This aircraft is also outfitted with a state-of-the-art all-glass flight deck with an integrated avionics system that displays all information digitally on a high resolution flat display, and also has an autopilot function.
HondaJet – Main Specifications
Seating 7 (2 crew + 5 passengers or 1 + 6)
Engine GE-Honda HF118 Turbofan Engine- × 2
Length × width × height 12.7× 12.2 × 4.1 m (41.7 × 39.9 × 13.2 ft)
Maximum speed 778 km/hr (420 knots)
Operational ceiling 12,497 m (41,000 ft)
Range 2,037 km (1,100 nm)
To date the prototype six-to-seven seat HondaJet has completed more than 240 hours of flight-testing since December 2003. So far, the prototype HondaJet has achieved an altitude of 43,000 feet and a speed of 412 knots and is on course to meet or exceed all of its design specifications.
Piper Aircraft, Inc., headquartered in Vero Beach, Fla., is the only general aviation manufacturer to offer a complete line of aircraft for every general aviation mission, from trainers and high-performance aircraft for personal and business use to turbine-powered business aircraft. In its 70-year history, Piper has produced more than 144,000 aircraft and developed more than 180 different models. Piper covers the global marketplace with 80 sales and service centers worldwide.
Honda is one of the world's leading producers of mobility products including its diverse line-up of automobiles, motorcycles and ATVs, power products, marine engines and personal watercraft. Honda is the world's preeminent engine-maker, with annual worldwide production of more than 20 million engines. On a global basis, Honda has more than 130 manufacturing facilities in 29 nations.
Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda now employs more than 28,000 Americans in the design, manufacture and marketing of its products in America. Honda currently builds products in 13 manufacturing plants in North America, with three major R&D centers in the U.S.
HondaJet Goes on Sale at National Business Aviation Association Convention
TORRANCE, Calif., U.S.A., September 27, 2006– HondaJet, an innovative advanced light jet, will go on sale for the first time at the National Business Aviation Association (NBAA) annual meeting and convention, October 17-19 in Orlando, Florida. HondaJet, featuring a revolutionary over-the-wing engine mount and other technical advances, will be exhibited at booth #5495 along with a full-scale interior mock up display. A news conference will be held at the HondaJet booth Tuesday, October 17 at 10:30 a.m.
Members of the HondaJet development team and newly created sales team will be on hand throughout the convention, including Michimasa Fujino, president & CEO of Honda Aircraft Company, Inc., the leader of the development team.
Honda previously announced that the 6- to 7-passenger HondaJet will enter the very light jet market and begin accepting orders in fall 2006. Honda Aircraft Company, Inc. was established in August 2006, for the development, production and sales of HondaJet, and will pursue FAA type certification and production certification in the U.S. Honda Aircraft Company's goal is to complete certification of HondaJet in three to four years, followed by the start of production and delivery of the first plane in 2010.
HondaJet features several innovations that help it achieve far better fuel efficiency, larger cabin and luggage space and higher cruise speed than conventional aircraft in its class. Innovations include a patented over-the-wing engine-mount, a natural-laminar flow (NLF) wing and fuselage nose, and an advanced all-composite fuselage structure.
The 59th Annual NBAA meeting and convention will be held at the Orange County Convention Center in Orlando, Florida, October 17, 18 and 19. To learn more about NBAA, visit www.nbaa.org. For more information on HondaJet visit honda.com.
Members of the HondaJet development team and newly created sales team will be on hand throughout the convention, including Michimasa Fujino, president & CEO of Honda Aircraft Company, Inc., the leader of the development team.
Honda previously announced that the 6- to 7-passenger HondaJet will enter the very light jet market and begin accepting orders in fall 2006. Honda Aircraft Company, Inc. was established in August 2006, for the development, production and sales of HondaJet, and will pursue FAA type certification and production certification in the U.S. Honda Aircraft Company's goal is to complete certification of HondaJet in three to four years, followed by the start of production and delivery of the first plane in 2010.
HondaJet features several innovations that help it achieve far better fuel efficiency, larger cabin and luggage space and higher cruise speed than conventional aircraft in its class. Innovations include a patented over-the-wing engine-mount, a natural-laminar flow (NLF) wing and fuselage nose, and an advanced all-composite fuselage structure.
The 59th Annual NBAA meeting and convention will be held at the Orange County Convention Center in Orlando, Florida, October 17, 18 and 19. To learn more about NBAA, visit www.nbaa.org. For more information on HondaJet visit honda.com.
Honda Aircraft Company Updates HondaJet Program
Greensboro, North Carolina, U.S.A., April 30, 2009 - Honda Aircraft Company, Inc., announced important updates to its HondaJet aviation program including revised first flight and delivery timetables for the company's industry-leading advanced light jet. Ongoing global aerospace industry business challenges have resulted in a delay in receiving critical components for conforming aircraft production, which will result in a new first flight target of January 2010 and projected first customer delivery in the fourth quarter of 2011.
Honda Aircraft Company is partnering with leading aerospace industry suppliers for the manufacture of major subassemblies utilizing proprietary Honda designs and technologies. Delays in delivering some of these critical components to Honda for conforming aircraft production has required a revision in the first flight target for conforming aircraft to January 2010. As a result, first customer delivery, originally scheduled for late 2010, is projected in the fourth quarter of 2011 following completion of FAA flight-testing certification.
"We have been working very closely with our suppliers over the past year in an effort to minimize the effect of the ongoing worldwide economic instability on HondaJet development," said Michimasa Fujino, Honda Aircraft Company president and CEO. "Unfortunately, we now have no choice but to revise our schedule. We appreciate our customers' continued trust and their understanding of the challenges we are facing to bring to them the most advanced light jet available."
Honda Aircraft Company has progressed with the establishment of its new state-of-the-art world headquarters campus in Greensboro, North Carolina, where the HondaJet is being developed and will be manufactured. The campus complex includes a world headquarters building that incorporates all engineering, sales, support, marketing, and administration functions. The recently completed world R&D center on campus features over four acres under roof and houses the ongoing construction of conforming aircraft. The R&D facility also houses the world delivery center for all HondaJet aircraft.
The HondaJet offers superior performance, greater interior space and cargo capacity, higher levels of standard equipment, and significantly lower fuel consumption than any light jet of its size. At $3.9 million, the HondaJet is also priced for much less than its leading light jet competitor. "We are confident we will deliver to our customers the best-performing and best-valued light jet in the industry," added Fujino.
Ground will be broken this summer on the final phase of campus infrastructure development with construction of the HondaJet production facility. With the completion of the HondaJet production facility, the company's total world headquarters complex will reach 500,000 ft2 under roof on the 83-acre campus.
"We are moving forward confidently with the HondaJet program with the full backing and strength of our parent, Honda Motor Company. Our production facility will incorporate not only production functions, but also world-class flight training facilities. We will deliver to our customers an aircraft of outstanding quality that will be supported with exceptional sales, service and flight training programs," said Fujino.
Honda Aircraft Company is partnering with leading aerospace industry suppliers for the manufacture of major subassemblies utilizing proprietary Honda designs and technologies. Delays in delivering some of these critical components to Honda for conforming aircraft production has required a revision in the first flight target for conforming aircraft to January 2010. As a result, first customer delivery, originally scheduled for late 2010, is projected in the fourth quarter of 2011 following completion of FAA flight-testing certification.
"We have been working very closely with our suppliers over the past year in an effort to minimize the effect of the ongoing worldwide economic instability on HondaJet development," said Michimasa Fujino, Honda Aircraft Company president and CEO. "Unfortunately, we now have no choice but to revise our schedule. We appreciate our customers' continued trust and their understanding of the challenges we are facing to bring to them the most advanced light jet available."
Honda Aircraft Company has progressed with the establishment of its new state-of-the-art world headquarters campus in Greensboro, North Carolina, where the HondaJet is being developed and will be manufactured. The campus complex includes a world headquarters building that incorporates all engineering, sales, support, marketing, and administration functions. The recently completed world R&D center on campus features over four acres under roof and houses the ongoing construction of conforming aircraft. The R&D facility also houses the world delivery center for all HondaJet aircraft.
The HondaJet offers superior performance, greater interior space and cargo capacity, higher levels of standard equipment, and significantly lower fuel consumption than any light jet of its size. At $3.9 million, the HondaJet is also priced for much less than its leading light jet competitor. "We are confident we will deliver to our customers the best-performing and best-valued light jet in the industry," added Fujino.
Ground will be broken this summer on the final phase of campus infrastructure development with construction of the HondaJet production facility. With the completion of the HondaJet production facility, the company's total world headquarters complex will reach 500,000 ft2 under roof on the 83-acre campus.
"We are moving forward confidently with the HondaJet program with the full backing and strength of our parent, Honda Motor Company. Our production facility will incorporate not only production functions, but also world-class flight training facilities. We will deliver to our customers an aircraft of outstanding quality that will be supported with exceptional sales, service and flight training programs," said Fujino.
Technology
ASIMO
The Honda Humanoid Robot ASIMO
ASV
Advanced Safety Vehicles
HondaJet
Honda's Advanced Compact Business Jet
Aircraft Engine
The Power that Flies Aircraft
Fuel Cell
Fuel Cell Vehicle
Hybrid
Gasoline - Electric
Diesel
Next-Generation Clean Diesel Engines
Natural Gas
Powerful, Near Zero Emission Vehicles
Ethanol
Ethanol From Cellulosic Biomass
Airbag System
Honda Motorcycle Airbag
Technology Picture Book (Automobile)
New,Simple Guide to Honda Technology
Technology Picture Book (Motorcycle)
New,Simple Guide to Honda Technology
Walking Assist
Supporting people with weakened leg muscles to walk
The Honda Humanoid Robot ASIMO
ASV
Advanced Safety Vehicles
HondaJet
Honda's Advanced Compact Business Jet
Aircraft Engine
The Power that Flies Aircraft
Fuel Cell
Fuel Cell Vehicle
Hybrid
Gasoline - Electric
Diesel
Next-Generation Clean Diesel Engines
Natural Gas
Powerful, Near Zero Emission Vehicles
Ethanol
Ethanol From Cellulosic Biomass
Airbag System
Honda Motorcycle Airbag
Technology Picture Book (Automobile)
New,Simple Guide to Honda Technology
Technology Picture Book (Motorcycle)
New,Simple Guide to Honda Technology
Walking Assist
Supporting people with weakened leg muscles to walk
world link
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U.A.E.
U.K.
U.S.A.
Uganda
Ukraine
Uruguay
Venezuela
Yemen
Zambia
Zimbabwe
Argentina
Aruba
Asia Oceania
Australia
Austria
Azerbaijan
Bahamas
Bangladesh
Bahrain
Barbados
Belgium
Benin
Bermuda
Bhutan
Bolivia
Brazil
Brunei
Bulgaria
Burkina Faso
Cambodia
Canada
Chile
China
Colombia
Costa Rica
Cote d'Ivoire
Croatia
Cyprus
Czech Republic
Denmark
Dominican
Ecuador
Egypt
El Salvador
Estonia
Ethiopia
Europe
Fiji
Finland
France
Gabon
Germany
Ghana
Grand Cayman
Greece
Grenada
Guam
Guatemala
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
Ile de la Réunion
India
Indonesia
Iran
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kenya
Korea
Kuwait
Laos
Latvia
Lebanon
Lithuania
Macedonia
Madagascar
Malaysia
Malta
Mauritius
Mexico
Mongolia
Morocco
Mozambique
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saipan
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
Spain
Sri Lanka
St. Kitts
St. Lucia
St. Maarten
Sudan
Suriname
Sweden
Switzerland
Syria
Tahiti
Taiwan
Thailand
Trinidad
Turkey
U.A.E.
U.K.
U.S.A.
Uganda
Ukraine
Uruguay
Venezuela
Yemen
Zambia
Zimbabwe
US sales
Calendar Year Total American sales
1999 1,076,893
2000 1,158,860
2001 1,207,639
2002 1,247,834
2003 1,349,847
2004 1,394,398
2005 1,462,472
2006 1,509,358
2007 1,551,542
2008 1,284,261
1999 1,076,893
2000 1,158,860
2001 1,207,639
2002 1,247,834
2003 1,349,847
2004 1,394,398
2005 1,462,472
2006 1,509,358
2007 1,551,542
2008 1,284,261
Marketing
Honda's official slogan is "The Power of Dreams". They have never used this slogan to sell their products. Mr. Honda's belief is that well built products will sell themselves.
In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Europe Domestic Market Honda Accord (upon which the USDM Acura TSX is based). To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.[47]
In 2004, they produced the Hate Something advert, usually immediately followed by a shortened version of the 2005/2006 Impossible Dream advert.
A post 2005 style Honda dealership in Moncton, CanadaIn 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-person choir who sang the car noises as film of the Honda Civic are shown.
In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. While singing The Impossible Dream (The Quest), a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical "Man Of La Mancha", sung by Andy Williams.
In Australia, Honda advertised heavily during most motor racing telecasts, and were the official sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, they were the only manufacturer involved in the 2006 Indy Racing League season. In a series of adverts promoting the history of Honda's racing heritage, Honda claimed they "built" cars that won 72 Formula 1 Grand Prix. Sceptics[who?] have accused Honda of interpreting their racing history rather liberally, saying that virtually all of the 72 victories were achieved by Honda powered (engined) machines, whereas the cars themselves were designed and built by Lotus F1, Williams F1, and McLaren F1 teams, respectively. However, former and current staff of the McLaren F1 team have reiterated that Honda contributed more than just engines and provided various chassis, tooling, and aerodynamic parts as well as funding. Ayrton Senna, arguably the greatest F1 driver of all time, repeatedly stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world". Nevertheless, the majority of victories attributed to Honda in the advertisements were won by Formula 1 cars which were neither built nor designed by Honda, and have little or no connection with Honda's current F1 operations.
For the last several years in the United States, during model close-out sales for the current year before the start of the new model year, Honda's advertising has featured an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual looking man talks about various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.
As part of their marketing campaign, Honda is an official partner and sponsor of Major League Soccer.
In late 2006 Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please".
Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.
In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats — even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.
The following year, at the beginning of 2008, Honda released - the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles, involving Rubik's cubes, large shapes and a 3-dimensional puzzle.
On 29 May 2008, Honda - in partnership with Channel 4 - broadcast a live advertisement. It showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The advert lasted three minutes.
Since 2008, Honda has become a major sponsor of the CBS gameshow The Price Is Right. On episodes in which a Honda car makes an appearance, both games that are played for cars use Hondas as a prize, as well as the Showcases. Additionally, Honda's U.S. headquarters are located in the home state of both host Drew Carey and announcer Rich Fields (Ohio).
In 2009, American Honda released the "Dream the Impossible Documentary Series," a collection of 5-8 minute web vignettes that focus on the core philosophies of Honda. Current short films include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. They feature Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams.honda.com.
In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Europe Domestic Market Honda Accord (upon which the USDM Acura TSX is based). To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.[47]
In 2004, they produced the Hate Something advert, usually immediately followed by a shortened version of the 2005/2006 Impossible Dream advert.
A post 2005 style Honda dealership in Moncton, CanadaIn 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-person choir who sang the car noises as film of the Honda Civic are shown.
In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. While singing The Impossible Dream (The Quest), a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical "Man Of La Mancha", sung by Andy Williams.
In Australia, Honda advertised heavily during most motor racing telecasts, and were the official sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, they were the only manufacturer involved in the 2006 Indy Racing League season. In a series of adverts promoting the history of Honda's racing heritage, Honda claimed they "built" cars that won 72 Formula 1 Grand Prix. Sceptics[who?] have accused Honda of interpreting their racing history rather liberally, saying that virtually all of the 72 victories were achieved by Honda powered (engined) machines, whereas the cars themselves were designed and built by Lotus F1, Williams F1, and McLaren F1 teams, respectively. However, former and current staff of the McLaren F1 team have reiterated that Honda contributed more than just engines and provided various chassis, tooling, and aerodynamic parts as well as funding. Ayrton Senna, arguably the greatest F1 driver of all time, repeatedly stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world". Nevertheless, the majority of victories attributed to Honda in the advertisements were won by Formula 1 cars which were neither built nor designed by Honda, and have little or no connection with Honda's current F1 operations.
For the last several years in the United States, during model close-out sales for the current year before the start of the new model year, Honda's advertising has featured an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual looking man talks about various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.
As part of their marketing campaign, Honda is an official partner and sponsor of Major League Soccer.
In late 2006 Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please".
Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.
In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats — even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.
The following year, at the beginning of 2008, Honda released - the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles, involving Rubik's cubes, large shapes and a 3-dimensional puzzle.
On 29 May 2008, Honda - in partnership with Channel 4 - broadcast a live advertisement. It showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The advert lasted three minutes.
Since 2008, Honda has become a major sponsor of the CBS gameshow The Price Is Right. On episodes in which a Honda car makes an appearance, both games that are played for cars use Hondas as a prize, as well as the Showcases. Additionally, Honda's U.S. headquarters are located in the home state of both host Drew Carey and announcer Rich Fields (Ohio).
In 2009, American Honda released the "Dream the Impossible Documentary Series," a collection of 5-8 minute web vignettes that focus on the core philosophies of Honda. Current short films include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. They feature Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams.honda.com.
Motorcycles
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
2004 Honda Super CubThe second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
Its first entrance into the pickup segment, the lightduty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006 (also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors).
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
2004 Honda Super CubThe second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
Its first entrance into the pickup segment, the lightduty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006 (also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors).
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline
[edit] Automobiles
The Honda Civic is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-longest continuously-running nameplate from a Japanese manufacturer; only the Toyota Corolla, introduced in 1968, has been in production longer.[14] The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.
2008 Honda Accord (USA spec)Honda Automobiles is of the Big Asian Four (with Toyota, Nissan and Hyundai).[15]
The 2006 Ridgeline was a reintroduction of the concept of a Uni-Body truck. Earlier examples of this concept are the Subaru Brat and Baja, Volkswagen Rabbit pick-up, and Dodge Rampage/Plymouth Scamp.
Honda increased global production in September 2008 to meet demand for small cars in the U.S. and emerging markets. The company is shuffling U.S. production to keep factories busy and boost car output, while building fewer minivans and sport utility vehicles as light truck sales fall.[16]
Honda produces the Insight, an affordable hybrid electric vehicle that competes with Toyota Prius
2008 Honda Accord (USA spec)Honda Automobiles is of the Big Asian Four (with Toyota, Nissan and Hyundai).[15]
The 2006 Ridgeline was a reintroduction of the concept of a Uni-Body truck. Earlier examples of this concept are the Subaru Brat and Baja, Volkswagen Rabbit pick-up, and Dodge Rampage/Plymouth Scamp.
Honda increased global production in September 2008 to meet demand for small cars in the U.S. and emerging markets. The company is shuffling U.S. production to keep factories busy and boost car output, while building fewer minivans and sport utility vehicles as light truck sales fall.[16]
Honda produces the Insight, an affordable hybrid electric vehicle that competes with Toyota Prius
History
In October 1946, Soichiro Honda (本田 宗一郎, Honda Sōichirō) established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees.
The first production automobile from Honda was the T360 mini pick-up truck.[citation needed] Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.[citation needed]
The first production car from Honda was the S500 sports car.[citation needed] Its chain driven rear wheels points to Honda's motorcycle origins.[citation needed]
The first production automobile from Honda was the T360 mini pick-up truck.[citation needed] Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.[citation needed]
The first production car from Honda was the S500 sports car.[citation needed] Its chain driven rear wheels points to Honda's motorcycle origins.[citation needed]
The 2008-2009 Collegiate Women Sports Awards
For the 24th consecutive year, Honda is proud to honor the most outstanding female collegiate athletes in the nation with the Collegiate Women Sports Awards.
Winners are selected in each of the 12 NCAA-sanctioned sports by a panel of more than 1,000 NCAA administrators. Three other athletes are honored as the Division II Athlete of the Year, Division III Athlete of the Year and Inspiration Award winner. Each woman is selected not only for her superior athletic skills, but also for her leadership abilities, academic excellence and eagerness to participate in community service.
At the end of the year, one deserving athlete will be chosen as the Collegiate Woman Athlete of the Year and receive the coveted Honda-Broderick Cup. Past winners of this prestigious award include Jackie Joyner and Mia Hamm. In 2009, the honor went to gymnastics star Courtney Kupets of the University of Georgia.
Honda has donated more than $2 million in grants and scholarships to the universities over the course of the program. We're honored to contribute to such a worthwhile cause.
To learn more about Honda, visit honda.com.
Winners are selected in each of the 12 NCAA-sanctioned sports by a panel of more than 1,000 NCAA administrators. Three other athletes are honored as the Division II Athlete of the Year, Division III Athlete of the Year and Inspiration Award winner. Each woman is selected not only for her superior athletic skills, but also for her leadership abilities, academic excellence and eagerness to participate in community service.
At the end of the year, one deserving athlete will be chosen as the Collegiate Woman Athlete of the Year and receive the coveted Honda-Broderick Cup. Past winners of this prestigious award include Jackie Joyner and Mia Hamm. In 2009, the honor went to gymnastics star Courtney Kupets of the University of Georgia.
Honda has donated more than $2 million in grants and scholarships to the universities over the course of the program. We're honored to contribute to such a worthwhile cause.
To learn more about Honda, visit honda.com.
The 2008-2009 Collegiate Women Sports Awards
For the 24th consecutive year, Honda is proud to honor the most outstanding female collegiate athletes in the nation with the Collegiate Women Sports Awards.
Winners are selected in each of the 12 NCAA-sanctioned sports by a panel of more than 1,000 NCAA administrators. Three other athletes are honored as the Division II Athlete of the Year, Division III Athlete of the Year and Inspiration Award winner. Each woman is selected not only for her superior athletic skills, but also for her leadership abilities, academic excellence and eagerness to participate in community service.
At the end of the year, one deserving athlete will be chosen as the Collegiate Woman Athlete of the Year and receive the coveted Honda-Broderick Cup. Past winners of this prestigious award include Jackie Joyner and Mia Hamm. In 2009, the honor went to gymnastics star Courtney Kupets of the University of Georgia.
Honda has donated more than $2 million in grants and scholarships to the universities over the course of the program. We're honored to contribute to such a worthwhile cause.
To learn more about Honda, visit honda.com.
Winners are selected in each of the 12 NCAA-sanctioned sports by a panel of more than 1,000 NCAA administrators. Three other athletes are honored as the Division II Athlete of the Year, Division III Athlete of the Year and Inspiration Award winner. Each woman is selected not only for her superior athletic skills, but also for her leadership abilities, academic excellence and eagerness to participate in community service.
At the end of the year, one deserving athlete will be chosen as the Collegiate Woman Athlete of the Year and receive the coveted Honda-Broderick Cup. Past winners of this prestigious award include Jackie Joyner and Mia Hamm. In 2009, the honor went to gymnastics star Courtney Kupets of the University of Georgia.
Honda has donated more than $2 million in grants and scholarships to the universities over the course of the program. We're honored to contribute to such a worthwhile cause.
To learn more about Honda, visit honda.com.
Courtney Kupets
University of Georgia
Courtney KupetsGymnastics star and two-time Honda Sports Award winner (2007, 2009) Courtney Kupets of the University of Georgia has been awarded the 33rd annual Honda-Broderick Cup, designating her as the 2009 Collegiate Woman Athlete of the Year. The announcement was made on June 22, 2009 by the Collegiate Women Sports Awards Program in the Low Library Rotunda at Columbia University in New York City. The prestigious award recognizes not only outstanding athletic achievement but team contributions, scholastics and community involvement.
Kupets, the first athlete from the University of Georgia to be honored as Collegiate Woman Athlete of the Year, was presented with her award by softball legend Lisa Fernandez (Honda-Broderick Cup winner, 1993). She was selected as winner of the Honda-Broderick Cup by a voting of nearly 1,000 NCAA member schools and the Board of Directors of the Collegiate Women Sports Awards Program. Last year's Honda-Broderick Cup winner was basketball superstar Candace Parker of the University of Tennessee. Previous winners include track and field legend Jackie Joyner-Kersee (1985), soccer great Mia Hamm (1994) and swimming star Tara Kirk (2004).
Kupets is only the second gymnast to receive the Honda-Broderick Cup in the 33-year history of the Collegiate Women Sports Awards Program. The first was Missy Marlowe from the University of Utah, who received it in 1992.
Noted Kupets, "The Honda-Broderick Cup is a bit different than any other award, and it actually feels like the biggest award I've ever won. I think one of the things that makes it so special for me is that it honors achievement in academics as well as in athletics. While going to school it's sometimes hard to balance everything in your life, including sports, studies and friends. But winning this award shows me that if you work hard enough and put your heart and soul into something, you can succeed in the end. As athletes, many of us understand that education is very important because that's what's going to get us through the rest of our lives."
Kupets was among five finalists for the Honda-Broderick Cup. This year's other finalists, voted by nearly 1,000 NCAA member schools, included Jennifer Barringer, University of Colorado (track and field); Nicole Fawcett, Penn State University (volleyball); Danielle Lawrie, University of Washington (softball); and Renee Montgomery, University of Connecticut (basketball).
Led University of Georgia to Its Fifth Straight NCAA Title
As a senior at the University of Georgia, Courtney Kupets led her team to its fifth straight NCAA Championship title this year, winning the all-around, bars, beam and floor competitions and becoming the first gymnast ever to win a national title in all four events. She finished the season ranked number one in all-around, bars and beam, and second on floor and vault. She received five First-Team All-America honors, making a total of 15 for her career, the maximum for only competing three years (due to an injury she suffered in 2008). She is the all-time NCAA leader with nine individual championships and was named SEC, AAI National Senior and NCAA Southeast Regional Gymnast of the Year. She also went down in program annals this year, recording a 10.0 on vault at the regional, giving her both the single-season and career grand slams of perfection, joining teammates Heather Stepp (1993) and Karin Lichey (1996). At the 2004 Olympics in Athens, Kupets won a Silver Medal with her fellow U.S. team members in the team all-around competition, as well as an individual Bronze Medal in the uneven bar competition.
Born in Bedford, Texas, Kupets, like many Honda Award winners, is an academic standout. Named to the Fall Semester Athletic Director's Honor Roll, she is a National Honor Society member, was chosen as ESPN The Magazine First Team Academic All-American in both 2009 and 2007 and is a recipient of NCAA and SEC postgraduate scholarships. She is also a member of the Blue Key Honor Society and a recipient of the Richard B. Russell Student Leadership Award, which is given each year to a Society member. Recently, she was chosen as Georgia's recipient of the Boyd McWhorter Scholarship and she won UGA's Marilyn Vincent Award as the senior female student-athlete with the highest GPA. In addition to her athletic and academic achievements, Courtney has also worked with Special Olympians, participated in the "Do It For Broph" 5K Run/Walk (with proceeds benefiting a scholarship fund in honor of late UGA basketball player Kevin Brophy) and joined in the SEC "Together We Can" food drive. She is a Housing/Property Management major with a 3.8 GPA.
Courtney KupetsGymnastics star and two-time Honda Sports Award winner (2007, 2009) Courtney Kupets of the University of Georgia has been awarded the 33rd annual Honda-Broderick Cup, designating her as the 2009 Collegiate Woman Athlete of the Year. The announcement was made on June 22, 2009 by the Collegiate Women Sports Awards Program in the Low Library Rotunda at Columbia University in New York City. The prestigious award recognizes not only outstanding athletic achievement but team contributions, scholastics and community involvement.
Kupets, the first athlete from the University of Georgia to be honored as Collegiate Woman Athlete of the Year, was presented with her award by softball legend Lisa Fernandez (Honda-Broderick Cup winner, 1993). She was selected as winner of the Honda-Broderick Cup by a voting of nearly 1,000 NCAA member schools and the Board of Directors of the Collegiate Women Sports Awards Program. Last year's Honda-Broderick Cup winner was basketball superstar Candace Parker of the University of Tennessee. Previous winners include track and field legend Jackie Joyner-Kersee (1985), soccer great Mia Hamm (1994) and swimming star Tara Kirk (2004).
Kupets is only the second gymnast to receive the Honda-Broderick Cup in the 33-year history of the Collegiate Women Sports Awards Program. The first was Missy Marlowe from the University of Utah, who received it in 1992.
Noted Kupets, "The Honda-Broderick Cup is a bit different than any other award, and it actually feels like the biggest award I've ever won. I think one of the things that makes it so special for me is that it honors achievement in academics as well as in athletics. While going to school it's sometimes hard to balance everything in your life, including sports, studies and friends. But winning this award shows me that if you work hard enough and put your heart and soul into something, you can succeed in the end. As athletes, many of us understand that education is very important because that's what's going to get us through the rest of our lives."
Kupets was among five finalists for the Honda-Broderick Cup. This year's other finalists, voted by nearly 1,000 NCAA member schools, included Jennifer Barringer, University of Colorado (track and field); Nicole Fawcett, Penn State University (volleyball); Danielle Lawrie, University of Washington (softball); and Renee Montgomery, University of Connecticut (basketball).
Led University of Georgia to Its Fifth Straight NCAA Title
As a senior at the University of Georgia, Courtney Kupets led her team to its fifth straight NCAA Championship title this year, winning the all-around, bars, beam and floor competitions and becoming the first gymnast ever to win a national title in all four events. She finished the season ranked number one in all-around, bars and beam, and second on floor and vault. She received five First-Team All-America honors, making a total of 15 for her career, the maximum for only competing three years (due to an injury she suffered in 2008). She is the all-time NCAA leader with nine individual championships and was named SEC, AAI National Senior and NCAA Southeast Regional Gymnast of the Year. She also went down in program annals this year, recording a 10.0 on vault at the regional, giving her both the single-season and career grand slams of perfection, joining teammates Heather Stepp (1993) and Karin Lichey (1996). At the 2004 Olympics in Athens, Kupets won a Silver Medal with her fellow U.S. team members in the team all-around competition, as well as an individual Bronze Medal in the uneven bar competition.
Born in Bedford, Texas, Kupets, like many Honda Award winners, is an academic standout. Named to the Fall Semester Athletic Director's Honor Roll, she is a National Honor Society member, was chosen as ESPN The Magazine First Team Academic All-American in both 2009 and 2007 and is a recipient of NCAA and SEC postgraduate scholarships. She is also a member of the Blue Key Honor Society and a recipient of the Richard B. Russell Student Leadership Award, which is given each year to a Society member. Recently, she was chosen as Georgia's recipient of the Boyd McWhorter Scholarship and she won UGA's Marilyn Vincent Award as the senior female student-athlete with the highest GPA. In addition to her athletic and academic achievements, Courtney has also worked with Special Olympians, participated in the "Do It For Broph" 5K Run/Walk (with proceeds benefiting a scholarship fund in honor of late UGA basketball player Kevin Brophy) and joined in the SEC "Together We Can" food drive. She is a Housing/Property Management major with a 3.8 GPA.
press release
Nearly Every Honda Model Meets "Cash for Clunkers" Fuel Economy Requirements
Honda offers nine car and truck models from Ridgeline to Insight expected to qualify
With one of the most fuel-efficient vehicle lineups in the industry, nearly every new Honda model will help customers qualify for a federal "Cash for Clunkers" credit, American Honda Motor Co., Inc., announced today.
Depending on the trade-in vehicle, customers will be able to choose one or more of Honda's diverse model line including the Ridgeline pickup, its most-rugged vehicle; the Accord, Honda's best-selling U.S. model; and the all-new Insight, the most-affordable hybrid in the United States.
"You don't really need a complicated chart to find a qualifying vehicle at a Honda dealer," said John Mendel, executive vice president of American Honda Motor Co., Inc. "We hope that this program will help consumers make the move into vehicles that are easier on both their wallets and the environment."
The federal Consumer Assistance to Recycle and Save Act of 2009 was enacted on June 24 of this year. More commonly referred to as "Cash for Clunkers," this program is designed to stimulate vehicle sales and reduce overall fuel use by providing up to a $4,500 credit to consumers who trade in their current eligible vehicle for one that achieves greater fuel economy.
The only vehicles in the Honda lineup that will not qualify for a credit are the limited-production S2000 roadster, the Accord V6 Coupe with manual transmission and the FCX Clarity fuel cell vehicle (the latter is excluded by the program's five year lease requirement).
The National Highway Transportation Safety Administration is expected to issue final rules for program implementation by July 23. Further detail on the federal program can be found on the U.S. Department of Transportation's web site at http://www.cars.gov.
Honda cars that have a combined EPA fuel-economy rating of 22 MPG or more and may be eligible for payments under this program include1:
* 2009 Fit - All models
* 2010 Insight - All models
* 2009 Civic - All models
* 2009 Accord - All models except V6 Coupe with manual transmission
Honda category 1 trucks that have a combined EPA fuel-economy rating of 18 MPG or more and may be eligible for a credit under this program include:
* 2009 CR-V - All models
* 2009 Element - All models
* 2009 - 2010 Pilot - All models including 2WD and 4WD
* 2009 - 2010 Odyssey - All models
Honda category 2 trucks that have a combined EPA fuel-economy rating of 15 MPG or more and may be eligible for a credit under this program include:
* 2009 Ridgeline - All models
For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
1NHTSA has not yet adopted rules for the CARS program, but is expected to do so by July 23, 2009. It is Honda's understanding, based on information currently available to it, that the purchase or lease of the listed Honda models will qualify for a credit under the program if the customer trades-in a qualified clunker.
Honda offers nine car and truck models from Ridgeline to Insight expected to qualify
With one of the most fuel-efficient vehicle lineups in the industry, nearly every new Honda model will help customers qualify for a federal "Cash for Clunkers" credit, American Honda Motor Co., Inc., announced today.
Depending on the trade-in vehicle, customers will be able to choose one or more of Honda's diverse model line including the Ridgeline pickup, its most-rugged vehicle; the Accord, Honda's best-selling U.S. model; and the all-new Insight, the most-affordable hybrid in the United States.
"You don't really need a complicated chart to find a qualifying vehicle at a Honda dealer," said John Mendel, executive vice president of American Honda Motor Co., Inc. "We hope that this program will help consumers make the move into vehicles that are easier on both their wallets and the environment."
The federal Consumer Assistance to Recycle and Save Act of 2009 was enacted on June 24 of this year. More commonly referred to as "Cash for Clunkers," this program is designed to stimulate vehicle sales and reduce overall fuel use by providing up to a $4,500 credit to consumers who trade in their current eligible vehicle for one that achieves greater fuel economy.
The only vehicles in the Honda lineup that will not qualify for a credit are the limited-production S2000 roadster, the Accord V6 Coupe with manual transmission and the FCX Clarity fuel cell vehicle (the latter is excluded by the program's five year lease requirement).
The National Highway Transportation Safety Administration is expected to issue final rules for program implementation by July 23. Further detail on the federal program can be found on the U.S. Department of Transportation's web site at http://www.cars.gov.
Honda cars that have a combined EPA fuel-economy rating of 22 MPG or more and may be eligible for payments under this program include1:
* 2009 Fit - All models
* 2010 Insight - All models
* 2009 Civic - All models
* 2009 Accord - All models except V6 Coupe with manual transmission
Honda category 1 trucks that have a combined EPA fuel-economy rating of 18 MPG or more and may be eligible for a credit under this program include:
* 2009 CR-V - All models
* 2009 Element - All models
* 2009 - 2010 Pilot - All models including 2WD and 4WD
* 2009 - 2010 Odyssey - All models
Honda category 2 trucks that have a combined EPA fuel-economy rating of 15 MPG or more and may be eligible for a credit under this program include:
* 2009 Ridgeline - All models
For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
1NHTSA has not yet adopted rules for the CARS program, but is expected to do so by July 23, 2009. It is Honda's understanding, based on information currently available to it, that the purchase or lease of the listed Honda models will qualify for a credit under the program if the customer trades-in a qualified clunker.
press release
Nearly Every Honda Model Meets "Cash for Clunkers" Fuel Economy Requirements
Honda offers nine car and truck models from Ridgeline to Insight expected to qualify
With one of the most fuel-efficient vehicle lineups in the industry, nearly every new Honda model will help customers qualify for a federal "Cash for Clunkers" credit, American Honda Motor Co., Inc., announced today.
Depending on the trade-in vehicle, customers will be able to choose one or more of Honda's diverse model line including the Ridgeline pickup, its most-rugged vehicle; the Accord, Honda's best-selling U.S. model; and the all-new Insight, the most-affordable hybrid in the United States.
"You don't really need a complicated chart to find a qualifying vehicle at a Honda dealer," said John Mendel, executive vice president of American Honda Motor Co., Inc. "We hope that this program will help consumers make the move into vehicles that are easier on both their wallets and the environment."
The federal Consumer Assistance to Recycle and Save Act of 2009 was enacted on June 24 of this year. More commonly referred to as "Cash for Clunkers," this program is designed to stimulate vehicle sales and reduce overall fuel use by providing up to a $4,500 credit to consumers who trade in their current eligible vehicle for one that achieves greater fuel economy.
The only vehicles in the Honda lineup that will not qualify for a credit are the limited-production S2000 roadster, the Accord V6 Coupe with manual transmission and the FCX Clarity fuel cell vehicle (the latter is excluded by the program's five year lease requirement).
The National Highway Transportation Safety Administration is expected to issue final rules for program implementation by July 23. Further detail on the federal program can be found on the U.S. Department of Transportation's web site at http://www.cars.gov.
Honda cars that have a combined EPA fuel-economy rating of 22 MPG or more and may be eligible for payments under this program include1:
* 2009 Fit - All models
* 2010 Insight - All models
* 2009 Civic - All models
* 2009 Accord - All models except V6 Coupe with manual transmission
Honda category 1 trucks that have a combined EPA fuel-economy rating of 18 MPG or more and may be eligible for a credit under this program include:
* 2009 CR-V - All models
* 2009 Element - All models
* 2009 - 2010 Pilot - All models including 2WD and 4WD
* 2009 - 2010 Odyssey - All models
Honda category 2 trucks that have a combined EPA fuel-economy rating of 15 MPG or more and may be eligible for a credit under this program include:
* 2009 Ridgeline - All models
For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
1NHTSA has not yet adopted rules for the CARS program, but is expected to do so by July 23, 2009. It is Honda's understanding, based on information currently available to it, that the purchase or lease of the listed Honda models will qualify for a credit under the program if the customer trades-in a qualified clunker.
Honda offers nine car and truck models from Ridgeline to Insight expected to qualify
With one of the most fuel-efficient vehicle lineups in the industry, nearly every new Honda model will help customers qualify for a federal "Cash for Clunkers" credit, American Honda Motor Co., Inc., announced today.
Depending on the trade-in vehicle, customers will be able to choose one or more of Honda's diverse model line including the Ridgeline pickup, its most-rugged vehicle; the Accord, Honda's best-selling U.S. model; and the all-new Insight, the most-affordable hybrid in the United States.
"You don't really need a complicated chart to find a qualifying vehicle at a Honda dealer," said John Mendel, executive vice president of American Honda Motor Co., Inc. "We hope that this program will help consumers make the move into vehicles that are easier on both their wallets and the environment."
The federal Consumer Assistance to Recycle and Save Act of 2009 was enacted on June 24 of this year. More commonly referred to as "Cash for Clunkers," this program is designed to stimulate vehicle sales and reduce overall fuel use by providing up to a $4,500 credit to consumers who trade in their current eligible vehicle for one that achieves greater fuel economy.
The only vehicles in the Honda lineup that will not qualify for a credit are the limited-production S2000 roadster, the Accord V6 Coupe with manual transmission and the FCX Clarity fuel cell vehicle (the latter is excluded by the program's five year lease requirement).
The National Highway Transportation Safety Administration is expected to issue final rules for program implementation by July 23. Further detail on the federal program can be found on the U.S. Department of Transportation's web site at http://www.cars.gov.
Honda cars that have a combined EPA fuel-economy rating of 22 MPG or more and may be eligible for payments under this program include1:
* 2009 Fit - All models
* 2010 Insight - All models
* 2009 Civic - All models
* 2009 Accord - All models except V6 Coupe with manual transmission
Honda category 1 trucks that have a combined EPA fuel-economy rating of 18 MPG or more and may be eligible for a credit under this program include:
* 2009 CR-V - All models
* 2009 Element - All models
* 2009 - 2010 Pilot - All models including 2WD and 4WD
* 2009 - 2010 Odyssey - All models
Honda category 2 trucks that have a combined EPA fuel-economy rating of 15 MPG or more and may be eligible for a credit under this program include:
* 2009 Ridgeline - All models
For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
1NHTSA has not yet adopted rules for the CARS program, but is expected to do so by July 23, 2009. It is Honda's understanding, based on information currently available to it, that the purchase or lease of the listed Honda models will qualify for a credit under the program if the customer trades-in a qualified clunker.
Monday, July 6, 2009
Harvest Honda
f our website is your first introduction to HarvestHonda, we look forward to meeting you in person soon. As a family-owned and operated dealership, it's our goal to make a new friend every time we make a deal.
When you visit you'll immediately notice our commitment to your satisfaction - a commitment that's earned Harvest Honda the Honda Canada Quality Award for eight consecutive years. As a Q-Dealer, past and current customers are your proof that we will exceed your expectations when buying or servicing your vehicle. In fact, there's a good chance you're visiting our web site because a friend, neighbor, or relative has already told you about their experience with Harvest Honda.
As your needs change, so does Harvest Honda. In 2000, we fully renovated our facility - doubling the size of our service department in the progress - to better serve an ever--growing number of satisfied clients.
When you visit you'll immediately notice our commitment to your satisfaction - a commitment that's earned Harvest Honda the Honda Canada Quality Award for eight consecutive years. As a Q-Dealer, past and current customers are your proof that we will exceed your expectations when buying or servicing your vehicle. In fact, there's a good chance you're visiting our web site because a friend, neighbor, or relative has already told you about their experience with Harvest Honda.
As your needs change, so does Harvest Honda. In 2000, we fully renovated our facility - doubling the size of our service department in the progress - to better serve an ever--growing number of satisfied clients.
Saturday, June 20, 2009
background
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. American Honda Motor Co. is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008[3]; their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India [4], Guangzhou Honda and Dongfeng Honda in China, and Honda Atlas in Pakistan.
With high fuel prices and a weak US economy in June 2008, Honda has reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales.[5][6] Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.
Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing more than 14 million internal combustion engines each year. As of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer in the United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan.[3][7]
Honda, Nissan, and Toyota, three of the strongest vehicle companies in the world, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well. [8][9]
Honda spends about 5% of its revenues into R&D. [10]
With high fuel prices and a weak US economy in June 2008, Honda has reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales.[5][6] Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.
Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing more than 14 million internal combustion engines each year. As of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer in the United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan.[3][7]
Honda, Nissan, and Toyota, three of the strongest vehicle companies in the world, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well. [8][9]
Honda spends about 5% of its revenues into R&D. [10]
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